Customer Marketing​

A shifting perspective on growth​

Many companies are shifting from "growth at any cost" through net new logos to a focus on profitable growth. And with that, customer lifecycle marketing (CLM) moves to the forefront.

Regardless of economic conditions, generating new leads and closing new deals is critical. At the same time, however sustainable customer growth and retention strategy is the best way to protect against recessionary forces. Customer marketing results in increased net revenue retention (NRR), which takes into consideration retained, contracted, and expanded revenue.

A view shared by B2B marketing leaders in our annual effectiveness barometer report, with 46% of respondents putting more emphasis on growing existing customers or moving them to more profitable products/services. 

The world is experiencing a number of challenging economic and geo-political factors that are causing…​

Organizations to slow down or freeze hiring plans, rescinding offers.

VCs and investors to pull back on commitments or pause plans to fund riskier ventures​.

Maturing SaaS providers to reach their growth ceilings​.

How we help grow recurring revenue

Our Customer Lifecycle Marketing offering comprises of five distinct outcome-driven pathways depending on your specific growth challenge.

  • Improve the success of deployment and adoption by taking advantage of the behavioral science principles behind why people adopt.

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Case study

Boeing Global Services

Launching a New Solution to Bring Efficiency to the Flight Deck

A new hybrid Account-Based Marketing/ Market-Focus program aimed at high-value customer accounts to drive 1:1 targeting and messaging.

Find out how

Book an informal and interactive session to learn how we help our clients positively alter and influence the entirety of the customer lifecycle post-sale​.