Moving from net-new to Net Revenue Retention

Four ways to drive customer growth

MicrosoftTeams-image (14)-2

While net-new customers have long been the prime target for B2B marketers, the new normal means that Net Revenue Retention is the must-have metric for every B2B marketer.  

As Chris Burke explains in his new report, there are four key ways to capture the customer growth opportunity without the expense or effort required by net-new customer acquisition. 

  • Increasing adoption and utilization 
  • Elevating executive awareness 
  • Improving customer retention 
  • Creating deep customer advocacy

Download the report and access our practical how-to guide. 

[On-demand webinar]

Four ways to Capture the Customer Marketing Growth Opportunity in 2023

If you'd like to learn more about how to approach customer lifecycle marketing and using the report and practical guide template, watch this short, 30-minute session in which Chris Burke, ABM, and Product Strategy Director outlines how to practically implement four different customer growth strategies.