Marketers across the US, UK, Germany, and Australia share their thoughts on post-pandemic recovery, riding out recession, and more, in our annual deep-dive into B2B marketing effectiveness.
This year’s report reveals:
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The latest swing of the pendulum in short-term versus long-term budget allocation
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Which tactic marketers are adopting to mitigate against economic slowdown
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Evidence of marketing’s growing strategic remit within B2B businesses
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