This bonus episode of How to Grow a CMO is taken from our recent virtual fireside chat on AI, during our AI Week event.
Host:
Alastair Hussain, SVP Strategy at The Marketing Practice
Guests:
Melinda Chan, CMO, Corporates, at Thomson Reuters
Joanna Moss, UK&I Director of Executive Programs and ABM at Salesforce
Jen Wright, Founder of Rascal Ventures
They tackled the big question for many B2B marketing leaders: how do you stand out in a world where every B2B organization wants to talk about ‘AI-powered solutions’?
Stay tuned for Season 4 of How to Grow a CMO. Coming soon.