Demonstrating tools and techniques we’re currently using to develop creative work. With Paul Howarth, Erin Smith, Leota Mohr, and Scott Fassett from The Marketing Practice’s creative team.
AI Week sessions available to explore:
🎨 Learning session: gen AI & creative techniques
🧠 Augmented Intelligence: the power of AI for ABM at scale
🔧AI Incubator: exciting tools for B2B marketers
💻 Learning session: AI as the accelerant for media performance
How ready is AI today to help scale ABM programs? We'll balance practical examples with a discussion on where the technology roadmap is likely to take us over the next two years.
Alastair Hussain, SVP Strategy at The Marketing Practice, introduces presentations and demos from some of the most promising start-ups creating value from genAI in B2B marketing and beyond.
Steve Clark, CTO, The Marketing Practice, on how AI changes media performance and efficiency at an unprecedented level.