We built them a factory to generate demand… which also delivered personalisation at scale.
There must be a better way
The goal was to deliver a more effective and cost-efficient model for generating demand.
A model that would open doors with senior decision-makers and generate predictable pipeline that could be tracked all the way through to sale.
The generated pipeline amounted to more than 1800 times the investment in the programme, with 45% of these leads coming from outside the IT function
The projections for incremental sales were 284 times the investment.