Neste
The power of data-driven, creative storytelling
Reaching 4 million people with an integrated, multi-channel media campaign.
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- Media
- Media
Reltio
Driving pipeline with a best-in-class ABX media program
Reltio saw a 20% increase in pipeline by focusing media strategy on the buying group.
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- Brand
Nutanix
Setting sail from a sea of sameness
Erstwhile challenger brand, now established cloud technology player, Nutanix, saw a chance to grab market share through a new brand identity.
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- Media
Virgin Media O2 Business
Capturing the elusive 95%
A media campaign that generated £2.7m in total contract value by aligning brand and demand.
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- ABM
Splunk
Immersing guests in the art of the possible
A 3D, multi-sensory customer experience: what would become known as the Splunk Immersive Experience
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- Brand
Sonova
Marketing modern hearing aids, one ear at a time
A standout creative campaign changed perceptions in the hearing care industry, driving $1.18m in marketing attributed pipeline
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- Channel
Virgin Media O2 Business
Driving return on partner investment
A blueprint for partner marketing excellence that generated £8.4M in pipeline.
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- Brand
Everside Health
Pulling three historical brands into one cohesive digital experience.
A refreshed campaign and new website to re-position one of the largest providers of direct primary and mental health care in the U.S.
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- ABM
Trimble
Fuelling global expansion by proving success in an influential market
A step-by-step ABM playbook to help Trimble’s marketing and sales teams execute end-to-end campaigns to spark, qualify and accelerate valuable conversations and build business with target accounts.
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- Demand
Forcepoint
Building a demand generation engine from the ground up
A multi-faceted campaign to generate new leads in North America.
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- Demand
Oracle
Celebrating 25 years of innovations and innovators with Oracle
Establishing an industry leader's commitment to technology, as well as uniting, energizing and rebuilding trust with a legacy audience.
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- ABM
Boeing Global Services
Launching a New Solution to Bring Efficiency to the Flight Deck
A new hybrid Account-Based Marketing/ Market-Focus program aimed at high-value accounts to drive 1:1 targeting and messaging.
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- Demand
Forcepoint
Providing clarity and a cohesive approach to market
Forcepoint is a human-centric cyber security company aimed at helping enterprise security leaders adapt to the rapidly changing cybersecurity landscape. Together, we developed a sophisticated, multi-faceted digital demand generation engine from the ground up.
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- Demand
TTEC
Launching the New Category of CX as a Service
Our campaign launch strategy was twofold: spark awareness and interest in TTEC and CXaaS, and drive leads from within our target audiences.
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- ABM
O2 Business
A single account team ethos delivered 60:1 ROMI and £39m in revenue for O2 Business
1:1, 1:few and 1:many ABM, delivered by a fully integrated sales and marketing team, produced a program recognized by O2’s board as one of the firm’s key business initiatives
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- ABM
Trimble
Engaging high-value accounts by conveying the value of ground breaking technology
A one-to-few Account Based Marketing campaign resulted in over 50% engagement with our targeted accounts.
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- ABM
Ontrak Health
An ABM strategy delivering over 1k inquiries from targeted accounts for Ontrak
Unaddressed conditions lead to unneeded costs. Let’s address that, together.
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- Channel
Microsoft
Upskilling the channel opened new markets and delivered growth for Microsoft and its partners
A VIP partner selection, training and sales support program helped Microsoft Surface shift to selling ‘device-as-a-service’, delivering millions of dollars of revenue and 135% partner growth
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- Media
NTT Data
Highly targeted out of home and display advertising drove a 793% increase in goal conversions
Account and location-based advertising improved brand awareness among a key audience segment, driving a 100% increase in target organizations visiting NTT DATA’s website
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- Brand
Botify
Removing clutter and complexity helped Botify speak the language of the CMO
In a world of anonymous SEO platform providers, we created a distinctive brand for Botify to help it stand out from the crowd
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- Brand
DocProcess
Brand repositioning and refreshed visual identity helped DocProcess own a whole new category
Articulating genuine business advantage through clever positioning and a powerful visual identity propelled DocProcess to prominence in a typically static market
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- Brand
Mitsubishi Chemical Advanced Materials
Rebranding as a Possibility Provider
Punchy messaging, a bold visual identity, and assets which put disruptive engineering front and centre helped MCAM reposition a key offering
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- Demand
BAE Systems
Intelligent segmentation, targeting and tech platform orchestration drove 613% ROI for BAE Systems
A demand generation centre, comprising seven different marketing technology platforms and telephone outreach, generated target-beating pipeline in a previously underpenetrated sector
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- Demand
Citrix
A focus on business benefits rather than technical features scooped €18m pipeline for Citrix
Personalized communications and high-end telemarketing, with the close involvement of the Citrix sales team, convinced prospects in Germany to switch to a new SD-WAN provider
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- Demand
Genpact
Creating an integrated demand engine boosted marketing contribution to pipeline from 5% to 26%
Connecting up brand and demand, single-minded customer focus, and continually optimizing programs transformed Genpact’s marketing into an engine room for growth
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- Demand
Quest Software
Prioritization of engaged accounts in an integrated campaign led to 20x pipeline ROI for Quest
A broad range of integrated tactics, and engagement scoring aggregated at account level, delivered qualified opportunities to the sales team
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- Demand
Sage Pay
Dramatizing customer pain points netted 2.8m video views and 300% pipeline target for Sage Pay
Humor and creative visual storytelling helped Sage Pay convince a sceptical audience to shift payment systems, generating 3,559 qualified leads against a target of 1,000
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- Digital experience
Clinigen
A new online ordering platform freed up Clinigen to focus on customer service excellence
A test-learn-adapt approach to digital transformation, and use of primary research to inform UX, improved customer experience and facilitated long term growth
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- Digital experience
JATO Dynamics
Applying a consumer style experience to an automotive data platform helped JATO reinvent itself
New online tools allowed JATO’s users to find and upload relevant data more easily; reducing error and establishing the firm as an insight partner
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- Brand
O2 Business
A new look and narrative helped O2 Business become the UK’s most trusted ICT supplier
Drawing on the company’s consumer heritage helped O2 Business show it understands people’s needs at work – and generated £300m pipeline over a 2 year period
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- Brand
YouGov
Crafting a meaningful value proposition and a vibrant new identity to drive growth
Bringing the richest and most complete understanding of consumers’ complex lives to life for a global audience.
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