Workshop Highlight: What KPIs Do You Use to Measure Success?

28th September 2023

Johannes Diebig from Salesforce gives an overview of the KPIs he uses to measure the success of an ABM campaign.

 

Watch the full workshop recording here.

 

 

Demand Marketers Association

Explore more from Demand Marketers Association

See the latest

The Art of Alignment: What Does Good Brand To Demand Really Look Like?

There’s a lot of talk about aligning ‘brand to demand’ in B2B marketing, but what does it really mean? In our recent webinar our panel discussed bridging the gap between brand,...

Becoming Revenue Champions: Next-gen GTM Strategies

Becoming Revenue Champions: Demand Gen Through Storytelling

Becoming Revenue Champions: Q1 Tactics