Becoming Revenue Champions: Reinvigorating MQLs with ABM

12th September 2023

In this recording of our September 2023 workshop, expert speakers Johannes Diebig, Senior Area Vice President at Salesforce, and Erica Neal, Associate Director of Sales Strategy at The Marketing Practice, explore innovative strategies to rejuvenate MQLs through the application of ABM techniques.

Key highlights:

-Understanding the challenges of traditional MQL strategies and the role of ABM in revitalizing them.

-Exploring the synergy between ABM and MQLs to create a dynamic and effective lead generation approach.

-Identifying high-potential accounts and leads through data-driven strategies for precise targeting.

 

Demand Marketers Association

Explore more from Demand Marketers Association

See the latest

The Art of Alignment: What Does Good Brand To Demand Really Look Like?

There’s a lot of talk about aligning ‘brand to demand’ in B2B marketing, but what does it really mean? In our recent webinar our panel discussed bridging the gap between brand,...

Becoming Revenue Champions: Next-gen GTM Strategies

Becoming Revenue Champions: Demand Gen Through Storytelling

Becoming Revenue Champions: Q1 Tactics