The long and short of B2B marketing
The Marketing Practice, in partnership with Marketing Week, investigates why certain B2B marketers outperform the competition
Exclusive research report
We asked 600 B2B marketers about topics such as campaign effectiveness, sales and marketing integration, budget allocation and measurement. The results highlighted key traits that outstanding marketers are twice as likely to exhibit than their less successful counterparts. Read the report to find out what those traits are, and to read compelling evidence for taking a long-term marketing strategy supported by an operating model based on short feedback loops.
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B2B marketing leaders – video series
From July 2019 we’ll be releasing five videos produced by Marketing Week, featuring stellar B2B marketers working for global technology companies. The interviews shine a light on brands that are driving growth through marketing-led innovation and a long-term approach. The videos also take an in-depth look at the skills and experience that will be required of B2B marketers in the future.
Neil Dowling
Genpact
Michael Cunningham
Microsoft
Gemma Davies
ServiceNow
Coming soon
Coming soon
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