The long and short of B2B marketing

The Marketing Practice, in partnership with Marketing Week, investigates why certain B2B marketers outperform the competition




Exclusive research report

We asked 600 B2B marketers about topics such as campaign effectiveness, sales and marketing integration, budget allocation and measurement. The results highlighted key traits that outstanding marketers are twice as likely to exhibit than their less successful counterparts. Read the report to find out what those traits are, and to read compelling evidence for taking a long-term marketing strategy supported by an operating model based on short feedback loops.



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