The long and short of B2B marketing

The Marketing Practice, in partnership with Marketing Week, investigates why certain B2B marketers outperform the competition




Exclusive research report

We asked 600 B2B marketers about topics such as campaign effectiveness, sales and marketing integration, budget allocation and measurement. The results highlighted key traits that outstanding marketers are twice as likely to exhibit than their less successful counterparts. Read the report to find out what those traits are, and to read compelling evidence for taking a long-term marketing strategy supported by an operating model based on short feedback loops.



Download the report

B2B marketing leaders – video series

From July 2019 we’ll be releasing five videos produced by Marketing Week, featuring stellar B2B marketers working for global technology companies. The interviews shine a light on brands that are driving growth through marketing-led innovation and a long-term approach. The videos also take an in-depth look at the skills and experience that will be required of B2B marketers in the future.

Video 1
Video 2
Video 3
Video 4
Video 5

Neil Dowling


Michael Cunningham


Gemma Davies


Coming soon

Coming soon

Download the report


* These fields are required.