The long game: what it takes to succeed in the era of marketing accountability

Sales & Marketing Forum | Wednesday 15 May 6-8pm | The Soho Hotel, London


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At the Forum, we’ll be sharing exclusive research into the mindset of successful B2B marketing leaders.


We’ll look at how B2B marketers can balance the relentless demand for quarterly pipeline and the growing need for long-term value creation.


We’ll explore how to think about and measure effectiveness. We’ll discuss how operating models need to change to fit modern channels and technologies, and ask how data can be used to make the right decisions and drive sales & marketing alignment.


We’re excited to announce Rob Hughes, VP of Marketing at Automation Anywhere, and Russell Parsons, Editor of Marketing Week as our guest speakers for the night.


Rob has over 20 years’ experience growing global B2B service-, knowledge- and product-based businesses. As well as talking to us about the challenge of marketing paradigm-shifting tech, Rob will share his experiences working both sides of the sales and marketing divide – you won’t want to miss it.


Russell is the award-winning editor of the UK’s most prominent marketing title, leading its multimedia development and team of journalists. A trusted authority on marketing issues, Russell is a regular contributor to national television and radio shows and believes 2019 should be the year consensus thinking is challenged.


Join us for canapes, cocktails and networking with some of the brightest minds in B2B marketing.



About the S&M Forum


The S&M Forum is the meeting place for a community of B2B sales and marketing professionals whose goal is to make marketing more relevant to decision-makers.


At each of our B2B speaker events we pick a current topic in the industry to kick-start discussions and shine a light on what really works.


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Previous forums

Summaries of previous events are available; for further information or to arrange a meeting to discuss a previous topic please contact Richard Costeloe at