Nudge nudge, wink wink: what does behavioural science mean for B2B marketers?

Sales & Marketing Forum | Thursday 1 November, 5:30pm | Charlotte Street Hotel, London

 

Behavioural science has transformed our understanding of how people make decisions. It has already had a profound impact on consumer marketing. But its impact on B2B decision-making remains relatively unexplored… until now.

 

At our largest S&M Forum yet we will be joined by Richard Shotton, author of the critically acclaimed The Choice Factory, for a fascinating insight into how cognitive biases affect B2B decision-making.

 

Together with Richard we will reveal the significant implications behavioural psychology has for the way we design and run our marketing, from targeting to creative, and from positioning to media placement and pricing.

 

Join us for an evening of drinks, canapés, networking and practical insights on behavioural science in B2B.

 

 

About the S&M Forum

 

The S&M Forum is the meeting place for a community of B2B sales and marketing professionals whose goal is to make marketing more relevant to decision-makers.

 

At each of our B2B speaker events we pick a current topic in the industry to kick-start discussions and shine a light on what really works.

 

Your Invitation to the S&M Forum

Spaces are always in high demand. Sign up for your chance to attend the Forum in November:  

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If you are interested in attending our upcoming S&M Forum, please complete the form below or contact us on forum@themarketingpractice.com

 

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Previous forums

Summaries of previous events are available; for further information or to arrange a meeting to discuss a previous topic please contact Mirren Kessling at mkessling@themarketingpractice.com.

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