Agile marketing: the real deal or just another fad?

Sales & Marketing Forum | Wednesday 16 October 6-8pm | The Soho Hotel, London

 

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Agile marketing is on the rise. Its advocates say it transforms marketing effectiveness. Smaller multi-disciplinary scrum teams overcome the problem of silos and a test-measure-learn approach is the basis for continual improvement. 

 

Its critics say it excuses a lack of strategy. That marketing is a long-term game and agile can undermine strategic targeting, positioning and brand building. 

 

But can the two work in harmony? What exactly does agile marketing look like in a B2B context? And can it be an effective way to deliver both fast results and a long-term strategy? We will hear from B2B marketers who have direct experience of implementing agile marketing. 

 

We are pleased to confirm the Forum’s guest speakers:

 

Colin Lewis, CMO of Open Jaw Technologies, a regular Marketing Week columnist and one of the most original voices in marketing 

and

Andrew Fitzgerald, Marketing Director and agile marketing practitioner at IBM

 

Colin and Andrew will share their expertise on what works, what doesn’t, where to consider agile and how to get started. 

 

All washed down with the usual cocktails, canapes and top-grade B2B networking. 

 

About the S&M Forum

The S&M Forum is a meeting place where B2B marketing and sales professionals can share and discuss latest best practice.

 

At each of our B2B speaker events we pick a current topic in the industry to kick-start discussions and debate.

 

Watch the two videos below to find out more.

 

Attend the S&M Forum

We are now fully booked for our Forum in October but please register your interest to be added to our waiting list:  

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Previous forums

Summaries of previous events are available; for further information or to arrange a meeting to discuss a previous topic please contact Richard Costeloe at rcosteloe@themarketingpractice.com.

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