Decision-making units are getting bigger. And buyers are better informed than ever.
But that means that turning a lead into a deal is increasingly difficult.
No-purchase is the most likely outcome. And in order to help change that, we’ll be dissecting the decision-making machine to understand what drives individual stakeholders, and see the deal from their side.
That’s why we’ve invited Chris Hanks, former CEO of Allianz Commercial Insurance (UK), to help us get under the skin of the buying process. Because, after growing the business from £230m to £1.4bn, he’s been involved in his fair share of deals – speeding some up, and blocking others. He’ll be sharing his experiences, discussing the evolving nature of decision-making units, and giving us insights as to how deals really get closed.
Join us at the S&M Forum for the chance to get together with 40 of your peers, hear from our speakers, ask questions, and find out more about what goes on behind the board meeting door.
Places are always in high demand, so we recommend registering via the form below to secure your spot and stay up to date with future events.
Here’s a sneak peek…
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