Two Tales of Marketing Transformation


With Rachel Lockwood, Marketing Director UK&I, SAS

and Zoe Hominick, Head of Business Marketing, O2

May 3rd 2018, Soho Hotel, London



Our next Sales & Marketing Forum is promising to be another evening of great cocktails, canapés and lively debate about what’s really working in B2B marketing today.


On the night our speakers will be shining a light on how they:


Set the right measures and incentives for delivering value to the business

Hold short-term pressures at bay and still deliver long-term objectives

Keep the business on-side and your team and agencies pulling in the same direction

Align sales and marketing to the customer journey


Their goal is the same: for marketing to deliver long-term value to the business. But the business needs and outcomes they are working towards require distinct approaches…


What is the S&M Forum?


The Forum is the meeting place for a community of B2B sales and marketing professionals whose goal is to make marketing more relevant to decision-makers.


At every event, we pick a current topic in the B2B industry to kick-start discussions.


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Places are always in high demand, sign up for your chance to attend our next event.

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Previous forums

Summaries of previous events are available; for further information or to arrange a meeting to discuss a previous topic please contact Mirren Kessling at