On this episode of How to Grow a CMO, host Ali Hussain is joined by Evelina Amanatidou, Global Head of Marketing Communications at Temenos.
Evelina learnt about the intricacies of business from a young age. Her father, a CFO, taught her that to fully understand a business, you must understand the numbers, and that marketing was just another ‘lever’ you have to pull to make a company successful.
She describes putting together a fast-growing marketing team at Temenos as like putting together an orchestra; as well as making sure everyone has the right instruments, they equally must know how to play music together.