On episode three of this series of How to Grow a CMO, host Alastair Hussain is joined by Vice President, EMEA Marketing at ServiceNow, Kirsten Cox.
In their conversation, Kirsten and Ali discuss the importance of aligning marketing efforts with sales and understanding the language of different business functions. Kirsten emphasises the value of transparent communication, the importance of software in today’s world, and why brands should avoid the temptation to continuously re-invent the wheel in response to new technologies.