In this episode of How to Grow a CMO, host Ali Hussain is joined by Eric Glass, CMO at Dayforce (formerly Ceridian). Eric’s career has combined both in-house and agency roles, and has seen him work for brands including HP, Yahoo!, LinkedIn, and Workday.
In their conversation, Eric and Ali discuss the value of agency experience in understanding how organizations operate and different industry dynamics. Eric also describes the challenges of prioritizing resources and staying focused on marketing goals, while emphasizing the strong relationship that has to exist between marketing, sales, and product teams.