On episode four of this series of How to Grow a CMO, host Alastair Hussain is joined by CMO of Darktrace, Chris Kozup.
In their conversation, Chris and Ali discuss the challenges of marketing in a rapidly evolving field like cybersecurity, and the importance of striking a balance between fear-based messaging and positive, forward-looking narratives.
Chris also shares his views on leadership and the role of the CMO, underscores the value of maintaining transparency within an organization, and identifies data as a significant challenge and opportunity for marketers, advocating for a culture of continuous improvement and execution.