Season 4, Episode 10: Remembering the 'why' of marketing | Claire Hockin | CMO, Splunk

On this episode of How to Grow a CMO, host Alastair Hussain is joined by Claire Hockin, SVP and CMO at Splunk. 

In a fascinating discussion, Claire reflects on a career spent working across the globe, and the lessons learned from exposure to different cultural perspectives and business environments. Claire and Ali also discuss the importance of explaining the strategic ‘why’ behind marketing activities, and why fostering a sense of community within a brand is critical.