Melinda Chan is the CMO of the Corporates Division of Thomson Reuters (TR). For over 15 years she has helped craft world-class brands. Melinda has held senior Roles from Procter & Gamble, Unilever, intuit and now Thomson Reuters.
She has a track record of success, launching new brands, accelerating sales and profit growth through data-driven analytics, customer insights and lifecycle marketing.
We discuss: How to approach segmentation and targeted marketing, The hallmarks and core values of a great leader, The principles of B2C marketing that can be applied to B2B D&I within the industry and her experience developing her career. As well as balancing the competing pressures of work with a family lifestyle.