Keynote
Unlocking Growth in the Evolving Channel Ecosystem
Jay McBain, Chief Analyst, Canalys
December 3rd | 11:30 AM ET / 4:30PM GMT
Explore the transformative potential in today’s channel ecosystem and the untapped growth waiting for enterprise vendors. We’ll dive into the "why now"—from the rise of platform business models to the explosive influence of Gen AI. Learn how to shift from traditional partner programs to a more expansive ecosystem approach, and discover key enablers for success that can help you stay ahead in this dynamic landscape.
Expert Sessions
Making Sense of the Modern Channel Tech Stack
December 3rd
12:30pm ET / 5:30pm GMT (45 mins)
🎙️Will Taylor, Founder, BDPaths
Learn how to navigate today’s channel tech landscape, uncovering the value of PRM, the power of data, and how RevOps and PartnerOps can unify business efforts.
Partner vs Direct - How Can We Close the Chasm?
December 4th
11:30am ET / 4:30pm GMT (45 mins)
🎙️Norman Guadagno, ex-CMO Mimecast
🎙️Ally Bancroft, SVP Strategic Accounts, The Marketing Practice
In this fireside chat we'll explore why aligning direct and channel strategies is essential, the strategic shifts required, and the risks of unaligned sales approaches.
Case study: Orchestrating The ServiceNow Ecosystem
December 4th
12:30pm ET / 5:30pm GMT (30 mins)
🎙️James Hodgkinson, SVP, Ecosystems, 360insights
🎙️Maisa Fernandez, Director Global Partner Marketing, ServiceNow
In this session, we'll take a look at a real world example of how ServiceNow is taking an innovative, tech-driven approach to ecosystem engagement.
Strategic Approaches for MDF
December 5th
11:30am ET / 4:30pm GMT (45 mins)
🎙️Paul Spencer, Channel Chief, T-Mobile for Business
🎙️Karl Connolly, CMO & CTO Cellhub
Tackle the challenges of MDF with strategic insights on resource pooling, real-world campaign examples, and the benefits of effective MDF utilization to enhance partner support.
Enhancing Partner Marketing Programs with AI
December 5th
12:30pm ET / 5:30pm GMT (30 mins)
🎙️Alastair Hussain, SVP Strategy & AI, The Marketing Practice
🎙️Graham Clarke, Managing Director, UK&I Software & Services, Cisco, & Founder, WISPNET
Discover how you can use AI to scale your partner marketing efforts, boost productivity, spark creativity, and drive innovation. Learn about models and tools that enable impactful results.
Roundtable: Growth Opportunities in 2025
21st November | TBC
Join an exclusive roundtable for channel leaders as we explore what’s ahead in 2025 and discuss strategies to drive growth.
Interested in participating? Click here.