Keynote
March 10th | 12:00 Noon ET / 4:00PM GMT (1 hour)
Attention Is All You Need
🎙️Dr. Karen Nelson-Field, Founder at Amplified Intelligence
🎙️Felipe Thomaz, Associate Professor at Oxford’s Saïd Business School
🎙️Alastair Hussain, Chief Strategy Officer at The Marketing Practice
We're bringing two of the world's leading voices on media effectiveness together for the first time: Dr. Karen Nelson-Field and Felipe Thomaz. In a conversation hosted by Ali Hussain, they'll challenge industry assumptions, discuss the evolving role of 'attention' in media strategy, and explore how interactions between media channels impact effectiveness.
If you're looking to lead your peers in media performance, this session will give you a head start.
Expert Sessions
Thought Leadership That Cuts Through
March 10th | 1:30pm ET / 5:30pm GMT (45 mins)
🎙️Joel Harrison (Founder, Editor-at-large, B2B Marketing)
🎙️Kathryn Evans (Head of B2B Sales, Financial Times)
What does effective thought leadership look like in 2025? This session explores how to earn attention, build credibility, and drive real impact. From shifting buyer expectations to the role of premium publishers, our experts reveal the strategies top brands use to foster trust and stand out in a crowded market.
Answering Media's Three Big Questions
March 11th | 12:30pm ET / 4:30pm GMT (45 mins)
🎙️Jenny Nelson, (Director, Global Campaigns & Media Strategy, Commvault)
🎙️Alastair Hussain, (Chief Strategy Officer, The Marketing Practice)
B2B marketers face three big media questions: How much to spend, where to invest, and what impact it will have. This session explores how eSoV, Share of Search, and Media Mix Modelling help optimize budgets, select the right channels, and track brand impact—ensuring every media dollar works harder.
What Works Where?
March 11th | 13:30pm ET / 5:30pm GMT (30 mins)
🎙️Matt Egan (Global Content and Editorial Director, Foundry)
🎙️Matt Ramsay (Head of Media Growth EMEA, The Marketing Practice)
The B2B tech buying journey is evolving—more stakeholders, shifting behaviors, and changing content consumption. Foundry reveals how these trends are reshaping decision making, how they’re adapting as a B2B publisher, and how marketers can better align their media and content strategy to buyer needs.
ABX: From Dream to Reality
March 12th | 12:30pm ET / 4:30pm GMT (45 mins)
🎙️Karim Azar (Sr. Director, Global Digital & Web Marketing, Reltio)
🎙️6sense (Speaker tbc)
🎙️Kellie Felston (VP of Media, The Marketing Practice)
The theory sounds great—align go-to-market around buying groups, ditch MQLs, and focus on revenue. In practice, it’s a cultural shift, not just tech. Reltio’s Karim Azar shares how ABX drove a 20% pipeline boost and 50% fewer closed-lost deals, followed by a 6sense panel on what successful ABM teams do differently.
Practical Guide To Measuring Media
March 12th | 1:30pm ET / 5:30pm GMT (45 mins)
🎙️DoubleVerify (speaker tbc)
🎙️Chris Smith (Global Head of Performance, The Marketing Practice)
Not all impressions are created equal. CTRs and viewability only scratch the surface—but are your ads actually delivering results? This session explores how to ensure your investment goes toward quality placements, real engagement, and measurable business outcomes. From tracking attention to proving ROI, we’ll unpack how to make every media dollar count.
Media Creative With Impact
March 13th | 12:00noon ET / 4:00pm GMT (25 mins)
🎙️Simon Bates (Creative Director, The Marketing Practice)
🎙️Jade Oseman (Media Director, The Marketing Practice)
Great campaigns don’t happen in silos, yet media and creative teams often work separately—wasting budget and missing opportunities. This session explores how aligning them from the start drives faster execution, stronger engagement, and better ROI—like a campaign that delivered 'unprecedented recall' according to Kantar research.
AI & The Future of B2B Search
March 13th | 12:30pm ET / 4:30pm GMT (25 mins)
🎙️Speakers TBC
AI is reshaping how B2B buyers search, evaluate, and choose vendors—disrupting SEO and paid search. With conversational search, AI-driven recommendations, and GEO on the rise, traditional keyword strategies are fading. This session explores how B2B marketers must adapt to stay visible, generate leads, and win in an AI-powered search landscape.
Connected TV: A 101 Guide for B2B Marketers
March 13th | 1:00pm ET / 5:00pm GMT (30 mins)
🎙️LinkedIn (speaker tbc)
🎙️Nexxen (speaker tbc)
Connected TV is a powerful B2B channel, but where does it fit in the media mix? This session explores how CTV reaches decision-makers, enhances targeting with first-party data, and drives full-funnel impact. With insights from LinkedIn and Nexxen, we’ll break down the opportunities, challenges, and what’s next for CTV in B2B.