Media Week 2025

B2B Media in The Age of Attention

Available On-Demand

It's time to rethink B2B media. 

Learn how to bridge the trust gap, optimize for attention and activate full-funnel strategies that drive real business impact, with our on-demand webinar series. 

During Media Week, industry experts unpacked what’s working in B2B media today to help you make every media dollar work harder. You can now watch back all sessions for inspiration in the age of attention.

Catch the highlights here and watch all sessions below.

Back to videos
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Attention Is All You Need
Dr. Karen Nelson-Field and Felipe Thomaz challenge industry assumptions, discuss the evolving role of 'attention' in media strategy, and explore how interactions between media channels impact effectiveness.
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Thought Leadership That Cuts Through
From shifting buyer expectations to the role of premium publishers, our experts reveal the strategies top brands use to foster trust and stand out in a crowded market.
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Answering Media's Three Big Questions
B2B marketers face three big media questions: How much to spend, where to invest, and what impact it will have. This session explores how eSoV, Share of Search, and Media Mix Modelling help optimize budgets, select the right channels, and track brand impact—ensuring every media dollar works harder.
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What Works Where?
Foundry reveals how these trends are reshaping decision making, how they’re adapting as a B2B publisher, and how marketers can better align their media and content strategy to buyer needs
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ABX: From Dream to Reality
Reltio’s Karim Azar shares how ABX drove a 20% pipeline boost and 50% fewer closed-lost deals, followed by a 6sense panel on what successful ABM teams do differently.
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Connected TV: A 101 Guide for B2B Marketers
With insights from LinkedIn and Nexxen, we’ll break down the opportunities, challenges, and what’s next for CTV in B2B.
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Media Creative With Impact
This session explores how aligning them from the start drives faster execution, stronger engagement, and better ROI—like a campaign that delivered 'unprecedented recall' according to Kantar research.
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AI & The Future of B2B Search
This session explores how B2B marketers must adapt to stay visible, generate leads, and win in an AI-powered search landscape.
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Practical Guide To Measuring Attention
This session explores how to ensure your investment goes toward quality placements, real engagement, and measurable business outcomes. From tracking attention to proving ROI, we’ll unpack how to make every media dollar count.