We recently welcomed Rob Reynolds, Head of Marketing (Global Systems Integrators & EMEA Indirect Channel) at Verizon Business Group, to our Oxford offices to discuss measurement and account-based marketing (ABM).
The session lifted the lid on reporting measurements, data analysis, and why it’s important to have a robust measurement framework for your ABM.
We’ve outlined all of the key takeaways in our handy roundup. It’s an excellent read for anyone wanting to create a measurement framework for account-based marketing, you’ll also find a link to watch the full discussion.
If you'd like to discuss any of the key points raised, we’d love to hear from you, you can drop us a line here.