B2B buying has moved on – have you? The landscape of demand generation has undergone significant changes, and it's crucial to adapt to the new buyer journey.

During the session, our expert speakers Johannes Diebig, Senior Area Vice President - Head of Strategic/Invest Accounts Germany at Salesforce, and Melinda Monaco, Director of Growth Marketing & Revenue Operations, reveal key insights and actionable approaches.

What you will gain:

✔️Fresh perspective on simplifying the buyer experience for enhanced engagement and conversions.
✔️In-depth insights on account scoring versus lead scoring as predictive models.
✔️Strategies to leverage first-party buyer insights and account intelligence alongside intent data.
✔️Guidance on bridging the gap between digital and human selling for a seamless customer experience.