Is 2024 the year we solve Marketing misalignment?

Struggling with the challenges of aligning marketing with the rest of the business?

Our expert speakers delve into the root causes of marketing misalignment and explore potential solutions. 

On the agenda: 

🎯 The anatomy of misalignment: the root causes of disconnects and gaps

🧭 The importance of alignment across the enterprise: how crucial it is for organizations to go beyond Sales & Marketing alignment and towards organizing multiple functions around a customer-centric GTM model

📈 The ability to measure what matters: the importance of talking the language of MQAs and the 4 R’s- Relationships, Reputation, Revenue, and Retention

⚖️ The need to balance the short- and the long: practical tips on how you can you give yourself enough space to support long-term account growth and avoid just being a tactical output factory for Sales