Sales and marketing alignment is widely acknowledged to be a good thing. But are we really getting it right? Are we going about it in the best way?
We spoke to seven sales directors at large, well-known businesses in the IT and services market, to find out what they wanted from marketing and what they thought of the department.
In Part 1 of this e-book we share their voices and views. In Part 2, we analyse the implications for marketing and how you can respond.