We spoke to seven sales directors at large, well-known businesses in the IT and services market, to find out what they wanted from marketing and what they thought of the department.
In Part 1 of this e-book we share their voices and views. In Part 2, we analyse the implications for sales and marketing teams, and how you can provide effective lead generation, relevant content to decision-makers, and sales enablement through the sales process.
ABM
In this webinar from March 16th, 2023, Ali Hussain, Senior Vice President, Strategy at The Marketing Practice gives an entertaining introduction to behavioral science and how it’s...
AI
Growth Marketing