We’ve trialled a new approach to B2B demand generation that over a three month period, compared to a control group, delivered:
100% sales accepted leads (vs 80% in the control group)
2x as many opportunities past the ‘qualification’ stage
50% reduction in the length of the sales cycle
As the vibrant Soho streets bustled with nightlife, the plush Soho Hotel proved to be an apt location for this year’s Sales & Marketing Forum: Hit the B2B award jackpot in 2024.
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