Brian Caulfield, Director, Demand Generation and Tom Upfold, Strategy Director are inseparable. At work that is – we didn’t ask about their social lives. They lead the Planning and Demand Generation (incorporating B2B business development specialists) functions at TMP. They help clients generate revenue and in this video they explain why the key to successful demand generation campaigns is constant collaboration between their teams.
Media
Working as a media guru, I know that proving the value of paid media investment can sometimes be an uphill battle. As marketers, we understand that investment in paid media...
Channel
Media
Media