Brian Caulfield, Director, Demand Generation and Tom Upfold, Strategy Director are inseparable. At work that is – we didn’t ask about their social lives. They lead the Planning and Demand Generation (incorporating B2B business development specialists) functions at TMP. They help clients generate revenue and in this video they explain why the key to successful demand generation campaigns is constant collaboration between their teams.
As the vibrant Soho streets bustled with nightlife, the plush Soho Hotel proved to be an apt location for this year’s Sales & Marketing Forum: Hit the B2B award jackpot in 2024.
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