Selling to the middlemen: how to market to and through System Integrators

In the post pandemic era, the influence of Systems Integrators (SIs) is likely to grow, as decision makers use them to minimise risk. They represent a significant growth opportunity for many tech vendors, but they also present a tough challenge for marketers.

Watch our webinar with Automation Anywhere’s Dan Roche and Adjacency’s Jon Clark on how to market to and through these complex organisations.

For more bite-sized sessions; from specific updates on marketing through a crisis and what the future might look like to more general sessions on marketing strategy, demand generation tips and ABM techniques, visit our Home-schooling for B2B marketers page.


How to market to and through Systems Integrators

Jon Clark & Dan Roche
Adjacency & Automation Anywhere


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