New horizonsThe Marketing Practice opens its doors in Germany




The Marketing Practice (TMP) opened its first office outside of the UK on February 5th 2016.


Over recent years, the agency has won multiple awards for its pan-European campaigns for clients. In Germany TMP has an especially strong track record, with successful demand generation programmes for Atos, Canon, Salesforce and HP Enterprise Services. These have delivered outstanding results: every €1 spent by Atos on marketing leading to €284 incremental order entry.


Germany was chosen as the location for this move due to its strategic importance for TMP’s existing clients – the result of the size and growth of its IT and technology industry. The move to Germany is the next stage in TMP’s ambition to deliver groundbreaking B2B marketing across Europe.


TMP’s Germany practice is headed up by former client Andreas Bernhard and is based in Munich. The team will begin with three members and work hand-in-hand with the agency’s existing team of native German Inside Sales executives in the UK.


“It’s an exciting venture”, TMP chairman Clive McNamara reported. “TMP’s model has already proven successful in Europe. TMP focuses not on just pure lead generation but the entire sales cycle. We provide a holistic offering for demand generation, account-based marketing and pursuit marketing, which brings us into a unique position in the German market”.


Germany boasts the fourth largest economy in the world and the largest in the Eurozone. The German technology industry alone is worth more than €800bn every year.


If you’d like to find out more about TMP’s work in Europe, please contact Paul Everett at




By Dan Squire | February 26, 2016

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