How have B2B technology marketers adapted to the digital era? How do you bridge the skills gap? Is there a danger of making the same mistakes with AI and cognitive that we’ve made with previous technology trends?
Jon Moger is Senior Director EMEA at Aruba Networks, a Hewlett Packard Enterprise Company. He spoke to David van Schaick, CMO at The Marketing Practice, on behalf of the Business Marketing Club.
The Business Marketing Club is an association for B2B marketers who are passionate about moving the industry on and who want to move on in the industry.
Subscribe to TMP communications
We send out a monthly newsletter in which we share the very best in B2B thinking, and we also run biannual ‘S&M Forum’ events for knowledge-sharing, networking and cocktails. Interested? You can subscribe below for updates…
* These fields are required.
Your account will be closed and all data will be permanently deleted and cannot be recovered. Are you sure?
By disagreeing you will no longer have access to our site and will be logged out.