What are the biggest challenges facing B2B digital marketers? How do you align digital strategy with pipeline goals? How do you make sure your lead scoring is set correctly to deliver the right level of leads?
We sat down with Katie Colbourne, an Account Director at The Marketing Practice with a passion and wealth of experience in digital campaigns, to get her views. Katie has worked at The Marketing Practice for two years and has led a number of digital and award-winning programmes.
Other videos in this series: