What’s the biggest data challenge facing B2B marketers? How is GDPR going to affect B2B marketing over the coming years? How do you balance automation with personalisation? And how much difference does a good data strategy make to a campaign?
We spoke to Gary Billings, Senior Data Manager at The Marketing Practice, as a part of our expert video series. Gary has been a key figure in the Data team at TMP since 2012, and has been building the data foundation for marketing programmes by companies including Salesforce, Xerox and Sage.