How important is B2B content strategy? What does good copywriting look like? And how can marketers work with their sales team to generate the most effective content?
For the third video in our expert video series, we sat down with Richard Maybey, content lead at The Marketing Practice (TMP). Richard has been with TMP since 2015, having previously worked in the public sector and as a freelancer. He has been the lead copywriter for TMP on several international accounts across the technology and professional services sectors.
Other videos in this series: