What are the biggest fallacies about data in B2B marketing? How will the GDPR affect the way we use data? Should we prioritise personalisation or automation?
For the second in our expert video series, we spoke to Nicola Anzarouth, Senior Data Analyst at The Marketing Practice. Nicola has been with TMP for four years, and has brought her insight, experience, and talent for data strategy to bear on some of our most commercially successful client programmes.