Booth #523
Join us on a mission to make marketing mean more
Meet us at this year’s Forrester B2B Summit, May 5 – May 8, to learn how we’re helping some of the world’s biggest B2B brands drive real impact with marketing.
What's coming up for us at the Summit?
🎤 We can't wait to take the stage with Melinda Chan from Thomson Reuters. She's sharing a bandwagon-defying story of how to craft the right Go-to-Market strategy for an AI proposition.
🧠 Our 'AI Lab' is on the road to Austin. See us in Meeting Room 10 to escape the future hype and get hands-on with the most promising AI applications for B2B marketers.
🤩 And we'll be unveiling new techniques delivering exceptional marketing results. Like the shift away from MQLs that drove a 20% increase in pipeline and a 50% higher win rate.
Attend one of our AI Labs
Explore the most promising generative AI use cases for B2B marketing
Wondering how you can take generative AI from principle to practice?
We’re cutting through the hype and helping you get from wow to how with hands-on demos showcasing the most promising generative AI applications for B2B marketers.
See how other customers are already using AI at every stage of the ABM lifecycle—and how you can do the same.
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11:00 am – 12:00 pm CDT
Morning Break1:10 pm – 2:25 pm CDT
Lunch3:35 pm – 4:30 pm CDT
Afternoon Break -
10:35 am – 11:05 am CDT
Morning Break12:35 pm – 1:35 pm CDT
Lunch3:00 pm – 4:00 pm CDT
Afternoon Break -
10:10 am – 10:40 am CDT
Morning Break12:40 pm – 1:40 pm CDT
Lunch
How Thomson Reuters brought its AI proposition to life: getting your AI story to market the right way
Tuesday, May 7, 12:25 – 12:55 pm
There's a massive question facing many B2B marketing leaders over the next two years. "How do we take our AI-powered solutions/services to market?" Get it wrong, and you risk being lost in the noise of every other business trying to pitch their AI message. Get it right, and there are big benefits for positioning, share price and sales growth.
Thomson Reuters are ahead of the curve on this, and Melinda Chan, SVP, Marketing at Thomson Reuters, will share what they have learned to date, and what marketers need to do now and next.
Speaker:
Melinda Chan, SVP, Marketing at Thomson Reuters
Helping our clients drive more of what matters
More impact for Neste
Neste offers sustainable aviation fuel which can help reduce aviation-related emissions, but spontaneous awareness of the company was not where it should have been.
To establish Neste as a market leader and first port of call for any fuel buyer or frequent flyer looking for a viable solution to change, we produced creative around the theme of “Let’s fuel change” and used a multi-channel approach to build brand affinity and convert interest into engagement.
The campaign helped Neste see real impact, reaching 4 million people and increasing click-through by 85%.
More revenue for Boeing
Boeing’s software solutions help airlines make data-backed decisions in the control center, but embracing new technology can seem like a daunting undertaking.
To help Boeing increase pipeline velocity, drive sales to existing customers, and be seen as a trusted partner for delivering great customer experiences, we developed a hybrid ABM/Market-Focus program consisting of 1:1 targeting and messaging and a scalable content framework.
Our “Happy Passengers” campaign showed that while delays and disruptions are inevitable, passengers don’t always have to feel the effects. Using an integrated digital media approach, we targeted 42 commercial airlines and generated over 1,500 leads—exceeding our goal for pipeline accounts by 2X.
More shareholder value for Nutanix
Nutanix was already a leader in Hyperconverged Infrastructure (HCI). However, as its offerings evolved, it wanted to change its public perception to become a global pioneer in cloud solutions.
Nutanix recognized the need for a branding overhaul that went beyond a new logo or color palette. After a series of in-depth interviews and reviews, we developed the “Nexus”—a sophisticated, flexible brand identity system that embodied Nutanix’s antidote to data complexity—as well as comprehensive brand guidelines and ownable assets.
Nutanix has not only created a unique identity for itself; it has grown from a challenger brand to an established cloud technology player and has seen a 230% increase in web engagements.