B2B sales and marketing alignment is widely acknowledged to be a good thing. But are we really getting our marketing strategy right? Are we contributing to the sales funnel in the best way?
We spoke to seven sales directors at large, well-known businesses to business organizations in the IT and services market, to find out what they wanted from marketing throughout the buying process and what they thought of the department.
In Part 1 of this white paper, we share the voices and views of B2B salespeople. In Part 2, we analyze the implications for sales and marketing teams, and how you can provide effective lead generation, relevant content to decision makers, and sales enablement through the sales process.