Jennifer Aniston, storytelling and why sales know best about customer lifecycle

Using ABM to improve customer value

John Aloy is Head of Strategic Sales at O2 Telefonica. He’s been using ABM to improve customer value in strategic accounts for over four years.

In this webinar, he’ll share his journey with TMP CMO, David van Schaick. Together they’ll take you on a journey that will reveal the art of growing strategic customers, and what all this has to do with Jennifer Aniston.

We hope you will leave inspired anew about the power of storytelling in ABM.

Jennifer Aniston, storytelling and why sales know best about customer lifecycle

Using ABM to improve customer value


John Aloy & David van Schaick
O2 Business & The Marketing Practice

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