The Marketing Practice appoints new EVP & Managing Director to lead US business

Press release

Former Executive at The Seattle Times And POSSIBLE, Harmony Crawford, Puts Team And Operations At The Heart Of Strategy To Drive Client Success At B2B Growth Marketing Agency.

The Marketing Practice (TMP), a UK-headquartered International B2B growth marketing agency, has appointed Harmony Crawford to the position of Managing Director US at its 34-people strong Seattle-based office.

Crawford, who joined The Marketing Practice Inc. as VP Operations in June 2019, brings a wealth of experience from previous roles including Group Director at POSSIBLE and management roles with The Seattle Times. In the MD role, she will build on TMP’s US success, which saw revenue growth of 47% last year.

“It’s a privilege to work with the fantastic team and clients, both here and globally,” says Crawford. “I look forward to leading TMP US to continued success – focusing on greater operational excellence, partnering with clients, and, supporting a great team – these foundations will enable us to further scale at quality.”

Crawford takes on the role from Matt Harper, TMP’s newly appointed Chief Executive Officer. Harper will be based at the UK headquarters, focused on globalizing TMP’s services and network

“Since joining us ten months ago, Harmony’s made an incredibly positive impact,” says Harper. “Her empathetic, yet decisive approach has created a strong culture in our team. Operationally, she has put in place processes to improve service to our people and clients. My focus for the business is to create a global-first approach, delivered by best in class local talent. Harmony’s experience creating and leading data-driven organizations aligns with the core TMP mission, and her knowledge of the market and ability to build operational efficiency will support our global strategy. It’s been a pleasure working so closely with her in the US and I’m delighted she is now leading our team there.”

To support client strategy and development, David Hayes has been appointed as VP of Client Growth. Hayes joins from POP, where he spent the past nine years, most recently in the role of Client Partner. Reporting to Crawford, he will own client strategy, focused on supporting clients’ marketing development and growth.

If you would like any further information or to speak with Harmony about her new role, please contact Claire Lund at clund@themarketingpractice.com or +1 (206) 792-5544.

Written by:


Claire Lund
Marketing Manager, US

Published

16th April 2020

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