A Sales & Marketing Forum, Seattle, May 13
How do you successfully launch an Account Based Marketing program?
Join Leah Holzman Glass and Mal Beck from Amazon Pay to hear their experiences from the first six months of a new ABM program, including:
- how to know when you’re ready to start (or not!)
- how to set expectations with the business and the sales teams
- how to think about resourcing and scaling up
- and what they wish they’d known before starting out.
On top of this, we’ll add our own ‘TMP tips’ – the most successful tactics we’ve found from running ABM programs for over 10 years.
Join us and some of the best B2B marketers in Seattle for canapes, cocktails and a sack full of insights about making ABM work in practice.
We are pleased to confirm the Forum’s guest speakers:
Leah Holzman Glass
Head of Global Marketing Communications, Amazon Pay
Senior Marketing Manager, Account Based Marketing, Amazon Pay
Edgewater Hotel, Seattle
The S&M Forum is a meeting place where B2B marketing and sales professionals can share and discuss latest best practice.
At each of our B2B speaker events we pick a current topic in the industry to kick-start discussions and debate.
Watch the two videos below to find out more.
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