Nurturing your ABM baby: how to set yourself up for success

A Sales & Marketing Forum, Seattle, May 13

Register now

How do you successfully launch an Account Based Marketing program?

Join Leah Holzman Glass and Mal Beck from Amazon Pay to hear their experiences from the first six months of a new ABM program, including:

  • how to know when you’re ready to start (or not!)
  • how to set expectations with the business and the sales teams
  • how to think about resourcing and scaling up
  • and what they wish they’d known before starting out.

On top of this, we’ll add our own ‘TMP tips’ – the most successful tactics we’ve found from running ABM programs for over 10 years.

Join us and some of the best B2B marketers in Seattle for canapes, cocktails and a sack full of insights about making ABM work in practice.

We are pleased to confirm the Forum’s guest speakers:

Leah Holzman Glass

Head of Global Marketing Communications, Amazon Pay

Mallory Beck

Senior Marketing Manager, Account Based Marketing, Amazon Pay

Edgewater Hotel, Seattle

About the
S&M Forum

The S&M Forum is a meeting place where B2B marketing and sales professionals can share and discuss latest best practice.

At each of our B2B speaker events we pick a current topic in the industry to kick-start discussions and debate.

Watch the two videos below to find out more.

Attend the
S&M Forum

Please register your interest in attending our Sales and Marketing Forum in May:

Register now

Register now

If you are interested in attending our upcoming S&M Forum, please complete the form below or contact us on

If you provide your mobile number, we will send you an SMS reminder ahead of the event. From time to time we may want to send you communications about future events. Please see our Privacy Policy for further details about how we collect, use and store data including how you can opt out of receiving marketing communications at any time.


We’d love to hear
from you
Get in touch


Insights and updates.
Straight to your inbox


All the latest from our offices
around the world
Back to top