Selling to the middlemen: how to market to and through System Integrators

In the post-pandemic era, the influence of Systems Integrators (SIs) is likely to grow, as decision-makers use them to minimize risk. They represent a significant growth opportunity for many tech vendors, but they also present a tough challenge for marketers.

Watch our webinar with Automation Anywhere’s Dan Roche and Adjacency’s Jon Clark on how to market to and through these complex organizations.

For more bite-sized sessions; from specific updates on marketing through a crisis and what the future might look like to more general sessions on marketing strategy, demand generation tips, and ABM techniques, visit our Home-schooling for B2B marketers page.

How to market to and through Systems Integrators

Jon Clark & Dan Roche
Adjacency & Automation Anywhere


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