How do you successfully pilot, refine, and scale your ABM program? We were invited to speak at Seattle’s 1st Association of National Advertizers B2B committee meeting on exactly that topic.
Having worked with some of the biggest names in technology to build successful account-based marketing programs we’ve learned a few lessons along the way we wanted to share. This presentation isn’t a ‘how-to guide’, this is a collection of learnings and things we wish we (and our clients) had known when we first started ABM over 5 years ago.
We hope that by sharing these with you, you can avoid some of the recurring issues that stall ABM programs and ultimately demonstrate how valuable the first 12 months of an ABM program are.