The Marketing Practice teamed up with B2B DecisionLabs and conducted some behavioral research to uncover the most impactful way to frame a business challenge to early-stage prospects.
13th October 2021
News & Insights
The latest from across The Marketing Practice
Media
The state of B2B media in 2025: a year for outthinking your competition
Marketers today need to outthink – not just outspend – competitors. To explore this as part of TMP’s Media Week, I spoke to Dr Karen Nelson-Field and Felipe Thomaz, the two most...
Brand
From Influence to Impact: Investing in your brand to deliver results
AI
The generative AI pricing opportunity
Media