It doesn’t need us to tell you that we are living in unprecedented times. But although the coronavirus pandemic is a new challenge, as marketers we can learn lessons from previous global crises and each other that we can apply to our current approach.
We’re exploring those lessons and what they mean for B2B Marketers as part of our homeschooling series. From specific updates on marketing through a crisis to more general bite-size sessions on marketing strategy, demand generation tips, ABM techniques, and more. Homeschooling for B2B Marketers draws inspiration from the TMP Academy, our own in-house learning and development program.
We’ll be adding new content to this hub regularly. Search #homeschoolB2B for new updates or let us know if there’s a topic you’d like us to cover at firstname.lastname@example.org