Homeschooling for B2B marketers

It doesn’t need us to tell you that we are living in unprecedented times. But although the coronavirus pandemic is a new challenge, as marketers we can learn lessons from previous global crises and each other that we can apply to our current approach.

We’re exploring those lessons and what they mean for B2B Marketers as part of our homeschooling series. From specific updates on marketing through a crisis to more general bite-size sessions on marketing strategy, demand generation tips, ABM techniques, and more. Homeschooling for B2B Marketers draws inspiration from the TMP Academy, our own in-house learning and development program.

We’ll be adding new content to this hub regularly. Search #homeschoolB2B for new updates or let us know if there’s a topic you’d like us to cover at

Generating more revenue from digital demand generation and ABM

Jason Glover & Steven Shapiro
The Marketing Practice & DigitalDemandGen

ABM in the new normal: a practitioner's guide

Kate Owen & Mike Green and Mark Larwood
Capita & O2 Business

What comes after Covid?

The Marketing Practice & Marketing Week
Inside B2B: Podcast 2

After the lockdown: what does the future hold for B2B Marketing?

Mike Golden & Steven Proud

A strong recovery starts with healthy data

David van Schaick & David Kershaw
The Marketing Practice

Inside Sales in the coronavrus crisis

adapting and responding to shifting buyer priorities

How to shoot great B2B videos from home

Video novices
The Marketing Practice

Running virtual ABM workshops

Tips and lessons from our own programs

Chris Burke
Senior ABM strategist

Keeping the sales pipeline moving

with Bob Apollo
Inflexion Point

How B2B brands are responding to 'forced digital transformation'

The Marketing Practice & Marketing Week
Inside B2B: Podcast 1

Social Selling workshop

Erica Neal & Sarah Knight
The Marketing Practice


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