Hear from ABM practitioners at ServiceNow, one of the world’s fastest-growing businesses. If you have seen great results with 1:1 ABM – and maybe even some 1:few approaches – how do you grow this to a global model?
In this timely presentation – relevant for anyone looking to scale ABM – you will see real stories of how to:
- Combine the strengths of global and local teams to scale ABM
- Create a customer journey, not an ABM plan
- Partner with the sales team
- Change perceptions at C-level with a relevant corporate narrative
- Balance the need for agility & responsiveness with limited resources
Presenters: Dominique Hall, ABM and Industry Marketing Lead, ServiceNow; Elise Miller Global ABM Lead, Financial Services, ServiceNow; and Jenny Leighton, Account Director, The Marketing Practice.