Successful B2B marketers are putting more emphasis on customer lifecycle marketing, according to recent research. Smart marketers recognize the potential a lifecycle approach has for growth, especially with the rise of consumption-based revenue models. But it can be difficult to know where and how to start. In this discussion, we explore the practicalities of customer lifecycle marketing: how to make the business case, how to get started, and how to set yourself up for success.
Shane Redding, Managing Director – Think Direct Ltd
David van Schaick, CMO – The Marketing Practice