Behavioral Economics and what it means for B2B

If we don’t understand how buyers come to decisions, how can we influence them to choose our products and services?

Working with Richard Shotton, behavioral economics expert and author of the critically-acclaimed The Choice Factory, we conducted new research into the unconscious biases and quirks that affect decision making in B2B purchases.

This research report shares the results of the research, real-world case studies, and analysis on how to apply the findings in B2B campaigns.

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