Making B2B marketing indispensable to the business

Only 8% of CFOs trust marketing’s ability to spend its budget wisely. Yet despite many ‘silver-bullet’ solutions, proving those CFOs wrong remains a challenge.

Tactics and technology alone won’t fix this perception; it can be fixed by a change in approach. In this SlideShare, we recommend three changes senior marketers can make to transform the way their department performs and is perceived.

A story of how B2B marketing needs to raise its game

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