This 30-minute webinar on demand generation provides practical tools and frameworks to whip your campaign objective-setting into shape. TMP’s UK managing director, Brian Caulfield, is renowned for his no-nonsense approach to demand generation, honed over many years running high-profile programs for global technology clients both client-side and agency-side. Alongside him, and struggling to get a word in edgeways, is Heather Barnett, TMP’s global head of marketing.
This session is for any B2B marketer who’s ever asked:
• How do I calculate pipeline or meeting objectives for a new lead generation campaign?
• Are the targets I’ve been set by sales realistic?
• Are sales and marketing talking the same language when it comes to ‘opportunities’?
• What existing data can I use to validate my proposed objectives?
• What potential ‘gotchas’ should I look out for when deciding what’s achievable?
You will take away practical tools and frameworks to make sure your next campaign is launched with the right objectives in place.