B2B demand generation campaigns

Practical tools and frameworks to whip your objective-setting into shape

This 30-minute webinar on demand generation provides practical tools and frameworks to whip your campaign objective-setting into shape. TMP’s UK managing director, Brian Caulfield, is renowned for his no-nonsense approach to demand generation, honed over many years running high-profile programs for global technology clients both client-side and agency-side. Alongside him, and struggling to get a word in edgeways, is Heather Barnett, TMP’s global head of marketing.

This session is for any B2B marketer who’s ever asked:

• How do I calculate pipeline or meeting objectives for a new lead generation campaign?
• Are the targets I’ve been set by sales realistic?
• Are sales and marketing talking the same language when it comes to ‘opportunities’?
• What existing data can I use to validate my proposed objectives?
• What potential ‘gotchas’ should I look out for when deciding what’s achievable?

You will take away practical tools and frameworks to make sure your next campaign is launched with the right objectives in place.

30-minute B2B bootcamp

Objective setting


Brian Caulfield & Heather Barnett
The Marketing Practice

Contact

We’d love to hear
from you
Get in touch

Newsletter

Insights and updates.
Straight to your inbox
Subscribe

Social

All the latest from our offices
around the world
Back to top