B2B branding is still critical in a demand generation world

What It Really Takes to Build Your Pipeline

If you’re not connecting your B2B brand branding and demand generation activities, you’re missing the opportunity to build engagement, recognition, and ultimately pipeline. Brand teams create awareness at the top of the funnel, while demand teams strive for conversions at the bottom. Too often these departments operate in isolation, with separate budgets and different KPIs. This all-too-common model misses valuable opportunities to generate and convert demand over the long term.

Hear from Annie Headley, VP of corporate marketing at Nutanix, and David Hayes, VP of client growth at The Marketing Practice, on how to effectively join up the two sides of the brand-gen coin. You’ll find out:

  • How to connect brand and demand activities, and why it matters
  • What’s involved in creating a full-funnel customer journey
  • Strategies to align budgets, media plans, and stakeholders

B2B branding is still critical in a demand generation world

What It Really Takes to Build Your Pipeline


Annie Headley & David Hayes
Nutanix & The Marketing Practice

Contact

We’d love to hear
from you
Get in touch

Newsletter

Insights and updates.
Straight to your inbox
Subscribe

Social

All the latest from our offices
around the world
Back to top