The session covered how ABM is evolving while sharing practical examples of where TMP have deployed the different sorts of ABM activity available. Feedback from the team was universally positive and I look forward to the next session!
“I wanted to challenge my team to think about new ways to engage our audience with content, to throw out the rule book. The innovation session achieved exactly that, with the perfect balance of best practice and creativity.”
Oracle – Sylvie MacKenzie, Senior Director, Global Marketing
DIGITAL CX: CONNECTED CUSTOMER JOURNEYS.
How a digital infrastructure and supporting processes allow you to integrate cross-channel and iteratively improve customer journeys.
DIGITAL TRENDS FOR TECH SECTOR B2B CLIENTS.
Looking at some of the new tools like account-based marketing digital platforms, targeted advertising, predictive analytics and the move towards greater integration.
THE CHANGING ROLE OF ‘INBOUND’ IN B2B MARKETING.
Driving pipeline velocity and the integration of inbound and outbound.
AUTHENTICITY: THE NEXT BIG THING IN B2B.
A thought-provoking session on why purpose is a major business trend and what B2B marketers can do about it.
ANALYTICS: WHAT WE CAN LEARN FROM B2C.
How best practice from e-commerce and FMCG can help us make much more use of our data asset.
ACCOUNT BASED MARKETING REDUX.
Examples of successful programmes in the tech sector, critical success factors, how you scale and the role of technology.
Deploying the findings of the CEB’s Challenger Sale and Challenger Customer studies to build personalized and provocative propositions.
SOCIAL SELLING TRENDS.
Encouraging/supporting the social media activity of the Sales/Subject Matter Expert teams.
FROM DEMAND GENERATION TO CONVERSION.
The latest trends in B2B enterprise demand generation, focusing on sales integration and demand conversion.
They can be anything from 30 minutes as part of a team meeting to 1:few workshops and will be run by our CMO, senior strategists, creatives and digital specialists.
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