Learn how Marketing Mix Modelling equips marketers with the data-driven insights necessary to make informed decisions by analyzing trends and correlations between marketing spend and sales pipeline generation.
From more marketing activity to more meaningful results
Our subject matter experts at The Marketing Practice were joined by guests from Marketo, Magic Numbers, Verizon, Palo Alto and Funnel Fuel for online sessions covering strategy, demand, media, creativity and more.
In this session, Dan Schrad and Jillian Hart will explore the relationship between information and expression - what should lead, what should follow, and how you can think about both the long and short-term impacts of creative.
This session presents a fresh perspective: creativity isn't a frivolous expense but a powerful tool for maximizing budget efficiency and gaining a competitive edge. This session explores how creativity can be a force-multiplier in B2B marketing join us to discover how creative can make marketing more meaningful.
Join Andrew Shepherd, Senior Director, EMEA & LATAM Marketing Palo Alto Networks and and Paul Everett. Chief Client Officer at The Marketing Practice to discover the business impact of investing in creativity and brand to amplify demand generation and ABM.
The traditional focus on leads, MQLs, and other highly measurable metrics has secured marketers a seat at the revenue table but is now being challenged by increasing pressure to do more with less, a tough economic environment, and heightened competition for a shrinking buying group.
Navigating B2B buying across multiple regions requires a balanced approach. This webinar explores how integrating brand, demand, and ABM strategies enables you to engage key stakeholders, measure influence throughout the funnel, and ensure ABM is a cohesive part of your overall marketing strategy, despite regional differences and varying market dynamics.
This discussion will explore the implications of Google's decision to delay the removal of third-party cookies and what it means for the B2B advertising landscape.
Join us for a Fireside chat with Dr Grace Kite, CEO/ Founder Magic Numbers and Alastair (Ali) Hussain, SVP Strategy at The Marketing Practice and host of How to Grow a CMO podcast and delve into the critical aspects of marketing effectiveness.
As market competition intensifies, managing your media budget effectively becomes vital for achieving long-term brand growth and maximizing return on investment (ROI). Join David Hayes, Kellie Felsten, to delve into the strategies, tools, and methodologies for optimizing media spend, ensuring every dollar is utilized to its fullest potential.