Learning session: gen AI & creative techniques
Paul Howarth, Leota Mohr, & Scott Fassett demonstrate a few techniques with several AI tools we’re currently using to develop creative.
Learning session: measuring creative
Jillian Hart & Kari Wiens talk about how brand and demand efforts should be measured, and how to look at the relationship between them.
Learning session: fun beats eveything
James Holland talks about his background and proven approaches to the design exploration process to get to truly unique looks.
Inspiration workshop: getting the most out of brand guidelines
Led by Sierra Neuwirth, we look at ways to interpret brand standards and reasons to flex them to create something new but connected.
Learning session: creative informs media informs creative
Dan Squire and Richard Jameson look at how TMP is bringing these two disciplines together around the world.
Keynote & Q&A: Nutanix brand refresh
Annie Headley & James Holland lead a session to discuss the unique business impact they’ve seen from creative.
Andy Hooper: creative best practices from Intel
Andy Hooper (Intel product lead) brings a perspective on how creative processes can make or break creative output.
Keynote: B2B in the age of creativity
Led by Dan Schrad (ECD) and James Holland (Sr. CD), this session looks at the state of creative outside of B2B, and what it means for businesses looking to compete for attention - and ultimately sales – in the world today.
Learning session: what’s next in creative media?
Richard Jameson talks about the new media placements (awareness & lead gen) we’ve got our eye on in 2024.
Learning session: leading with language
James Holland and Erin Engstrom discuss how the GXO Direct project used headlines as the key visual, and the results that can be generated by leading with language.
